Companies Using SAP Sales & Operations Planning (SOP) ERP

Product Description

Now part of SAP IBP, SOP is the process of aligning sales goals with manufacturing capacity. In 2026, it is an AI-driven 'What-If' machine, allowing executives to see how regional marketing affects global production, breaking down silos between Finance, Sales, and Supply Chain.

Industry Focus

Industry: Retail, Manufacturing, CPG

Key Decision-Maker Job Titles

Job Titles: S&OP Manager, Demand Planner, Supply Chain Director

Market Position & Growth

Market Share/Growth: Leading global planning solution; 20% annual growth in the 'Resilient Supply Chain' market

Data Attributes Included